Creating Content
Content is the most vital of any affiliate niche site.
It’s the thing that keeps visitors to glued to a site, deliver value, educate them and convince them to buy a product.
Creating a valuable and interesting content that keeps visitors engaged is as important as finding right keywords.
You’ll need to take extra effort to ensure that your website content is highly optimized towards your audience's expectations and likings.
Following are few important tips you must follow to create high-quality content.
1. Conduct research - Before you can start creating content you must conduct initial research and gather some data, it’ll help you to cover all the important aspects of a topic within your content.
To conduct research visit sites like Wikipedia and WikiHow and other how-to sites within your niche.
Visit forums related to your niche and collect the questions that people are asking the most.
Study their hidden demands and expectations. Participate in discussions and try to learn more about your ideal customer.
To find forums in your niche simply search: niche name forums
You can collect even more data by reading niche related magazines, books and watching videos.
Another best and easiest way to collect data is by visiting Ezinearticles.com and searching articles related to your topic.
Ezinearticles is a great site where many bloggers, writers publish their articles for free.
You’ll easily find hundreds of articles on any topic of your choice.
You’ll get many ideas for creating your content from Ezinearticles, but remember just get ideas from them, don’t copy them.
2. Come up with a creative title - Your article’s title will be the first thing that will catch the eyes of visitors and bring on your website.
Hence, you need to be very creative while crafting a title. Your title should contain two important ingredients.
First, it should generate curiosity and second; it should convey the benefit. You can even add adjectives to make it more click-worthy.
For example, 5 ridiculously simple tricks to make $1000 in next 15 days!
The above example title contains adjective: ridiculously.
It creates curiosity by making people think about what could be those simple tricks?
And finally it conveys benefit: Earn $1000 in next 15 days.
The above example is a people title to catch the eyes of people who want to make money.
3. The article should do what its title says - Most of the website creators make this fundamental mistake of writing articles which contain vague or shallow information which does not share the things that their title says.
People will visit your website by clicking on the title link to the article when they do so they expect specific things to be present in the article.
If your article contains vague and shallow information, it won’t fulfill people's expectations.
As a result, you’ll lose credibility, and nobody will buy products from your site.
4. Formatting, paragraphs, images and bullet points - Most of the people on the web just scan articles, no one has time to read the whole article word for word until he is extremely passionate.
You should keep this thing in mind while creating your articles.
Divide your articles into small paragraphs, use images to catch visitors attention, use bullet points and subtitles/topics as much as possible.
The aim is to make your content more scannable.
If someone lands on your site and sees a long article with no paragraphs, images, and formatting, he’ll quickly press the back button and run away from your site.
5. Promotion at the end - Don’t start promoting affiliate products at many places in the article.
The aim of your article is to provide value to your visitors, satisfy their need and build trust about you.
Once your article has done all these things, then it's the time to promote. Usually, promote your affiliate products at the end of articles.
6. Remove grammatical mistakes - Silly grammatical mistakes superbly damage the reputation of your article.
They make people feel that the article is not written professionally and not worthy of reading.
You should make sure your article is free from all grammatical mistakes.
Use an online tool named Grammarly. Visit Grammarly.com and create a free account, then paste your article into Grammarly editor.
It will then check your article for grammatical mistakes and will indicate you about them.
Then you can rectify those mistakes and make your article error free.
7. Article length - Google nowadays prefers to rank long and detailed articles.
Therefore to maximize your article’s chances to rank higher you need to make sure that your article is at least 1000 words long.
But don’t compromise article’s quality by inserting vague and irrelevant information.
Continued in Part 3...
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